About Us

Who We Are

BMoreAg Foundation envisions communities where generations of empowered change agents, rooted in nutrition and agriculture, cultivate a just and regenerative food future for all.

BMoreAg empowers youth to explore diverse careers in nutrition and agriculture-focused STEM through hands-on learning and ‘agvocacy’. Rooted in Baltimore, our impact spans across Maryland and reaches globally. We cultivate informed citizens who champion food apartheid, make healthy choices, and build a regenerative economic future. All of our work is rooted in advancing one or more of our four core pillars:

  1. Economic Resilience: Supporting local food systems, livable wages, and sustainable livelihoods for young people and their families
  2. Social Justice: Equitable access to nutritious food, education and workforce opportunities
  3. Health and Nutrition: Prioritizing food that nourishes youth while minimizing harm to ecosystems.
  4. Environmental Restoration: Restore soil health, enhance biodiversity, and reduce greenhouse gas emissions.

Kerrin Massarueh, Founder & Executive Director

Kerrin Massarueh, founder of the BMoreAg Foundation, a platform created to engaging youth in agriculture-STEM, civic and regenerative economic engagement in Baltimore and beyond. With the support of community partners, founding partners & member, she works to create opportunities for young people.

Inspired by the need for innovative solutions to food insecurity, BMoreAg was created to amplify youth voices and drive lasting impact in Baltimore and beyond. At the same time, she takes on a leadership role with Roots Africa Inc., and Innovate My World, a women-founded nonprofit in Dominica. Through this work, she encourages critical thinking, innovation, and action toward achieving the United Nations’ Sustainable Development Goals (SDGs).

When she’s not working on impactful initiatives, you can find her backpacking, camping under the stars, or spending time with her family in Maryland and the UK.

Alex Fisher, Founding Partner

Alex Fisher: Champion for Community Revitalization through Regenerative Economies

Alex Fisher, a lifelong Baltimore native, co-founded BMoreAg LLC (now CEA LLC) in 2016 to integrate innovative agriculture with community empowerment. With over 50 years of experience in investment leadership and a legacy of service on prominent boards such as the Baltimore Tree Trust and the University of Maryland’s College of Agriculture & Natural Resources Dean’s Global Leadership Council, Alex has been a driving force in Baltimore’s community revitalization efforts.

Alex’s pivotal mentorship played a key role in launching the BMoreAg Foundation, founded by Kerrin Massarueh to advance their shared vision of food justice, youth empowerment, and a sustainable future for Baltimore. Kerrin credits Alex as a cornerstone of her leadership growth, emphasizing his generosity and steadfast support in navigating the complexities of founding and growing the foundation.

His enduring legacy reflects his unwavering commitment to creating lasting impact in Baltimore and beyond, making him a true champion for sustainable food systems, community resilience, and empowered youth leadership.

Dr. Annie Umbricht, Founding Partner

Dr. Annie Umbricht: Advocate for Health Equity, Food Security, and Youth Leadership

Dr. Annie Umbricht, a retired assistant professor of Psychiatry and Behavioral Sciences at Johns Hopkins Bayview Medical Center, has devoted her career to advancing health equity and improving the well-being of underserved communities. She also co-founded the Joy Wellness Center (JWC), an innovative program delivering integrative care—including stress reduction, nutrition counseling, and movement therapy—to inner-city residents.

In 2016, Annie co-founded BMoreAg LLC (now CEA LLC) to address food security. Annie became an integral partner and mentor, offering the guidance needed to ensure the foundation’s mission reflected their shared vision. Kerrin believes that with Annie’s unwavering support in her leadership journey has driven her towards meaningful change.

Dr. Umbricht’s legacy is defined by compassion, empowerment, and transformative action. Her work groundbreaking research in addiction continues to highlight health inequalities and shape strategies for addressing them. She continues to inspire efforts to advance community health, food security, and youth leadership in Baltimore and beyond, leaving an enduring impact on the lives she touches.

Leon Pinkett, Founding Member

Leon F. Pinkett III is a founding member of BMoreAg Foundation and a lifelong Baltimorean whose dedication to his city spans over 25 years of impactful service. With a career rooted in community revitalization, economic development, and youth education, Leon brings a wealth of experience and a deep understanding of Baltimore’s challenges and opportunities.

A former Baltimore City Council member (2016-2020) and Assistant Deputy Mayor for Economic and Neighborhood Development (2014-2016), Leon has led  transformed neighborhoods. Currently, he continues to drive change through a nonprofit focused on arts-centered real estate development. As a Founding member, Leon’s leadership belief that youth are integral to Baltimore’s economic future underscores the foundation’s mission to build a regenerative and just food system.

Beyond his public service, Leon is a devoted family man. He and his wife, Marika, have been married for over 20 years and share two children, Sydney and Leon IV. As an Assistant Pastor at New Harvest Ministries, Leon continues to serve his community through faith.

Why We Care

  • 1 in 3 Marylanders facing food insecurity
  • 150,000 Baltimore experience food insecurity
  • 35% of Baltimore City Children live below poverty level

Vegetable and fruit production is threatened by:

  • Water shortages
  • Damaging weather
  • Transportation costs and uncertainties
  • Inflated expenses
  • Pests
  • Weeds

We Believe…

Our innovative agriculture programs empower Baltimore’s youth to become change-makers in our communities.

We introduce young people to cutting-edge agricultural technologies like controlled environment agriculture (CEA), including hydroponics and aeroponics. This opens doors to diverse and exciting career paths, sparking a deeper understanding of the agriculture industry and fostering a new generation of passionate ag-vocates.

We Envision…

  • Knowledge, ability, and resources to grow and/or access affordable, nutrient-rich produce that was locally grown.
  • Transformation and revitalization of communities through the consumption of nutrient-rich foods.
  • Empowerment to share sustainable agriculture and nutrition practices with other family and community members.

What We Do

We are on a mission to…

Provide innovative educational resources, and regenerative economic opportunities that engaging young people in agriculture-STEM, civic engagement, and regenerative economic development to promote nutrition, diverse career pathways and inspire young people in Baltimore City (and beyond) to be part of decision-making processes to drive true community solution ownership.

Together, we establish community involvement, as well as community benefit.

Did You Know?

Population growth projected for the next 30 years will require doubling food production globally

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